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Nissan Kicks

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Nissan had set out to showcase the diversity of their Kicks model over a span of four different spots. Each piece had to embody the characteristics of each niche.. to broach this we chose to separate each spot in to their own distinct genre of music.. varying from funk, soul, house, and hip hop. In doing we created a separate world for each spot yet all evoke the same feeling of boldness and reassurance.