Project ID:

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Kia Telluride

00:00 / 00:31
00:00 / 00:15
00:00 / 00:06

With every client there is always a set of themes that we then assign musical elements to. This brings up a pivitol question of “Which themes are most prioritized?” And how can we balance them in the right amount.. The major themes of these Telluride spots were a thin balance of freedom and aggression. So with this direction, we had to combine a raw but ethereal element with a driving yet dynamic beat. The combination of real strings, distorted guitar and aggressive drums married into a robust yet freeing display of the vehicle and its all its layers.